Virat Kohli hit Mitchell Starc for a six.
Across India, city police are using the current IPL fever to convey important messages on road safety through creative social media campaigns. Capitalizing on the nation’s love for cricket, these campaigns go beyond humor to effectively grab attention and resonate with audiences.
The campaigns do not necessarily feature cricket stars or use direct analogies, but exploit exciting moments from matches to highlight specific traffic rules. This innovative approach proved to be a success, with the cricket theme making the road safety message more memorable.
The West Bengal Police’s recent post on social media perfectly illustrates this strategy. Inspired by a sixer hit by Virat Kohli, they created a message promoting the use of helmets on the roads. In the video, RCB captain Virat Kohli hit a slow shot from IPL’s costliest player Mitchell Starc over deep square leg for a six. In response, the Bangalore crowd collapsed.
Using this clip, the West Bengal Police wrote: “Haar jeet ke hiseb rakhe. Rajar mukut mathaye thank you.” which, translated into English, means: “Who takes account of victories and losses? The king’s crown is intact on his head. »
#ViratKohli#SafeDriveSaveLifepic.twitter.com/2Jyn4r6p6Q
– West Bengal Police (@WBPolice) March 29, 2024
The social media post became very popular and was viewed over 3,000 times.
However, during his innings, Virat Kohli scored an unbeaten knock of 83 runs off 59 balls. As a result, Kohli is currently leading the race for the Orange Cap IPL 2024 with a total of 181 runs. He is closely followed by SRH’s Heinrich Klaasen, who scored 143 points and is in second place. Riyan Parag and Sanju Samson of RR occupy the third and fourth positions respectively, with Parag scoring 127 points and Samson scoring 97 points. Moreover, SRH’s Abhishek Sharma is at the fifth position with 95 points.
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